About us
ABOUT US
Shaping our style
With the evolving fashion landscape,
we are committed to staying ahead of trends
to meet our customers' desires.
Discover New Styles
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Start with the customer – discover their style preferences and deliver exquisite imitation jewellery that resonates with them.
Transforming style is possible.
We’ve done it with every design.
Meet our talented team
Passionate artisans driving our creativity
Tony Fred
Chief Executive Officer
Founder and chief designer, Tony is the visionary behind our brand. He is dedicated to crafting exquisite pieces while ensuring a delightful shopping experience for our customers.
Emily Carter
Chief Commercial Officer
Emily is passionate about fashion. With her extensive experience in the jewellery industry, she has been instrumental in curating our stunning collections. Emily is a true trendsetter.
Aline Turner
Chief Technical Officer
Aline is a visionary in the jewellery industry, passionately guiding her team to create stunning pieces that resonate with customers. She inspires creativity and innovation in every design, ensuring that each piece tells a story.
Iris Joe
Chief Creative Officer
Iris, with her keen eye for detail, ensures that our collections meet the highest standards of quality and style. Her dedication to excellence drives our success and helps us connect with our customers on a deeper level.